Better Customer Intelligence

How Customer Intelligence Makes Revenue Grow

The people who have already purchased from you, who are already doing business with you, are the kind of buyers that you will connect with.

We can tell you that you will not connect with every person who is looking for the service you provide.

So finding out more about your buyers is like mining more out of the gold that you already have.

You see this yourself every day.. restaurants are all about food, right? Wrong. People have definite preferences about what kind of food they want, where they want it, what kind of service they want, what kind of people they want to be around when they’re eating and many other factors go into how they choose to take their next meal. Whether they choose to go to the grocery store or a nearby restaurant or fast food joint or some other option, it’s all about personal preference. In the same way people have preferences when they are shopping for anything.

The more you can learn about the people who have already purchased from you, the more you’ll know and the better equipped you will be to find more people just like them. And the faster you can find them and connect to them the faster your revenue will grow.

Channels

When you open more channels to your customers they respond with information you would not otherwise have. We have seen that people choose channels with the same selectivity that they choose everything else.

You will gain two important assets from these channels. First, you will learn about any negative issues people have with your service. This is a huge opportunity for you. Second, if you ask the right questions you will learn almost everything you need to know about how to connect with more people just like them. That is true customer intelligence.

The channels we talk about are privately-owned business assets, not just directories or review sites. Most of them automated.

Want to find out which high-quality channels would mine the most gold for you? Schedule a meeting.